Managing Your Online Reputation 2 – The 3 Most Important Reasons to Manage Your Online Reputation

[ad_1]

You may think the primary reason to manage your online reputation is to get more good reviews. While this is true, there is far more to reputation management than this.

Here's what a quality, active, reputation management program should achieve:

1. Find out what you and your staff are doing right and what you are doing wrong.

2. Stop any negative reviews BEFORE they're posted online.

3. Get more positive reviews.

What are you doing right? What are you doing wrong?

This quality control aspect of reputation management is too frequently misunderstood or ignored. You want your business or practice to be as good as it possibly can and more often than not, most businesses do well at achieving this aim. But what if one staff member, or one product or type of service is bringing down your reputation? The sooner you know and can handle this, the better off you are. This is where sending out requests for a private review is so important. The job of a reputation management firm is to get the opinions of clients as soon as possible and relay these to management or customer service. Customer service has the job of making any dissatisfied client happy and management is tasked with correcting the problems within the company.

By proper utilization of reputation management, a business can continuously improve, moving closer and closer to the ideal.

Stop unhappy clients from posting negative reviews

Unhappy people want to complain. In the real (non-internet) world this dissatisfaction and the people it affects is limited and fleeting. Unfortunately, in the online universe, an unhappy person can affect the opinions of thousands (or more) around the world.

An unhappy customer who wants to share his or her opinion will communicate with somebody and it's best if that somebody is you.

If you can find out what your customers think BEFORE they decide to post online you can limit bad reviews and ratings and increase your percentage of good reviews.

Get more good reviews

This is the obvious one and is certainly an important part of any reputation management program. As the saying goes, "You won't get what you don't ask for."

Good reviews continue to be the heart and soul of reputation management. However, this is now so well-known that businesses must be more persistent than ever before in asking for reviews and must do so without upsetting or irritating the customer.

[ad_2]

Source by Albie Berk